Impertinent

Impertinent

No-Code Economist

The Jevons Paradox of Code: Why "Free" Software Will Cost You Everything

You won’t be paying for the code. You’ll be paying for the clarity.

Bill french's avatar
Bill french
Nov 22, 2025
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There is a chart currently making the rounds in Venture Capital circles—specifically from SK Ventures—that depicts the cost of “Software Engineers” plummeting toward zero by 2030. It sits alongside the historical cost collapses of storage and bandwidth, drawing a neat, seductive line that suggests a future where software is as cheap as oxygen.

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