Hostile Dark Patterns

The essence of SaaS lock-in, dark patterns designed to separate you from your cash.

Hostile Dark Patterns

At times it may seem like this post is a conspiracy theory. We all face the reality that SaaS platforms create an economic bribery model that cannot be underestimated. Anyone who has worked at a SaaS company understands two fundamental business drivers:

1. The enticing benefits of cloud computing;

2. Switching costs.

Customers love it when y…