Cannoli or Cake?
Cannoli or Cake?
OpenAI's GPT Plugins seem destined to be baked into your business, but how exactly?
You can’t have a ten-minute latte break at Starbucks without overhearing a conversation about GPT Plugins and how they will revolutionize customer experiences with brands and real-time data.
These grandiose AI visions in the web context represent extremely early, deeply flawed assertions. Here’s why…
Brand matters. Businesses know that customers care about brands which signal quality and trust.
Security and privacy matters. Despite all the security measures that may be possible with GPT Plugins, the perception of security and privacy will be difficult to convey.
Entities matter. Customers don’t telegraph this requirement, but in matters of information, they care deeply about who [exactly] they are getting advice from.
To overcome these challenges, OpenAI Plugins must provide an experience that quells these customer-sensitive requirements.
Businesses need a cake that customers want to eat. GPT Plugins are Cannolies; businesses and their data are the creme-filling.
There’s nothing inherently wrong about GPT Plugins wrapped around your tasty business data and processes.
This is why GPT Plugins will be very successful. It’s akin to the success of the pay-for-click model that Google uses to dominate knowledge discovery. However, because we don’t complete our travel arrangements in the context of a Google search result, we also may not desire to use GPT Plugins to engage in commerce.
We will taste the delightful creme-filling of integrated AGI with our brands, our data, and even our personal knowledge base. However, the cake will probably be eaten elsewhere.